I’m flipping through Resonate, by Nancy Duarte. It’s a guide to bringing out the story in presentations. As an engineer masquerading as a scientist, I find myself looking at the data, rather than looking at the story.
Well, one quote that Nancy uses from Seth Godin, was particular insightful to me:
The problem is this: no spreadsheet, no bibliography and no list of resources is sufficient proof to someone who chooses not to believe. The skeptic will always find a reason, even if it’s one the rest of us don’t think is a good one. Relying too much on proof distracts you from the real mission–which is emotional connection.